lotte screwbar

no, the above title isn’t something i hammered out on the keyboard while drunk.

lotte is a giant snack conglomerate that has a long history in both japan and korea. lotte was established in tokyo in 1948 by a korean dude named shin kyuk-ho as a maker of bubble gum [”fusen gum”], and ever since, has expanded to included all manner of snacks and junkfood. lotte has set up overseas branch of itself over the years, south korea being one of its largest markets.

in fact, lotte department store and lotte world in seoul are, yep, you guessed it, owned by lotte. lotte also owns baseball teams, namely chiba lotte marines, as well as lotte giants in korea.

oh yeah, lotteria(the burger place which i love) is also owned by this conglomerate. apparently, the only business lotte hasn’t got its fingers in is producing weapons, but i’m sure they’re working on that too.

a little trivia: the name “lotte” is short for charlotte, a character from the german novel “the sorrows of young werther” by goethe. so says wiki.

sure, these days lotte is an unstoppable cash machine that deals with finance, IT, hotels, chemicals, electronics(!), along with a thousand other disparate endeavors, but in the 80’s, they had some really retarded ideas, like “lotte screwbar”.

no, it’s not a construction implement, rather, it’s a popsicle that is twisted along its z-axis. i found this unintentinally hilarious and disturbing korean commercial from the 80s feauturing, inexplicably, korean harem girls(i think), a horrible animated cartoon character(i think he was feautured in comic strips called “go in dol”), and a pretty awful “arabian music”.

i wish they still sold this. so i could say “hey, you wanna screwbar?”

and get slapped.

6 Responses to “lotte screwbar”

  1. MMZ Says:

    Yep, I’d have to agree… a little off in the music dept.

    Did the makers of the commercial visit the mighty meteorite in
    Mecca for inspiration?? :-)

    They should bring it back… It has huge “pick-up line” potential.

  2. dan Says:

    we have something similar in england, called, i think \’twister\’. or \’twizzler\’. or some such twiszlish. i recall eating them a few times when a surly ice-cream man came blaring his f****g annoying toy-piano nursery rhyme outside my childhood home. they were… alright. furthermore, i distinctly remember another item of ice-cream-man-delicacy: the \’screwball\’. basically ice-cream in a plastic cone with a lump of bubblegum in the bottom. great. (is this what aeon is on about when it waffles about inter-cultural exchange?)

  3. Max Watson Says:

    It’s still sold in Korea! I had a screw bar this summer. :D
    http://www.lotteconf.co.kr/product/ice.asp

  4. ena Says:

    they still sell this in korea and they cost 500won (~50cents) each.
    i think they only have one flavor now: strawberry.
    they are really refreshing and tasty~!!!

  5. junosora Says:

    well crap! now i NEED to get one so i can get slapped! thank, ena and max!

  6. Ultrabrown › Lotte Screw Bar Says:

    […] Check out this unintentionally hilarious ad for a twisty Korean ice cream bar (via Tigers and Cranes). Now with turbans! […]

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